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Technical Strategy.

The Automation Paradox: When Making Things Easier Makes Them Worth Less.

As software engineers automate processes to increase efficiency, they often discover the automated work becomes commoditized. Here's why this happens and what it means for building sustainable value.

The Automation Paradox: When Making Things Easier Makes Them Worth Less.

As software engineers automate processes to increase efficiency, they often discover the automated work becomes commoditized. Here's why this happens and what it means for building sustainable value.

The Automation Paradox: When Making Things Easier Makes Them Worth Less.

As software engineers automate processes to increase efficiency, they often discover the automated work becomes commoditized. Here's why this happens and what it means for building sustainable value.

The Automation Paradox: When Making Things Easier Makes Them Worth Less.

As software engineers automate processes to increase efficiency, they often discover the automated work becomes commoditized. Here's why this happens and what it means for building sustainable value.

The Automation Paradox: When Making Things Easier Makes Them Worth Less.

As software engineers automate processes to increase efficiency, they often discover the automated work becomes commoditized. Here's why this happens and what it means for building sustainable value.

The Automation Paradox: When Making Things Easier Makes Them Worth Less.

As software engineers automate processes to increase efficiency, they often discover the automated work becomes commoditized. Here's why this happens and what it means for building sustainable value.

The Automation Paradox: Why Software Engineers Create Their Own Commoditization.

When automation succeeds, software engineering becomes a commodity. Learn why the tools we build to increase efficiency can undermine our value—and what AI teaches us about this paradox.

The Automation Paradox: Why Software Engineers Create Their Own Commoditization.

When automation succeeds, software engineering becomes a commodity. Learn why the tools we build to increase efficiency can undermine our value—and what AI teaches us about this paradox.

The Automation Paradox: Why Software Engineers Create Their Own Commoditization.

When automation succeeds, software engineering becomes a commodity. Learn why the tools we build to increase efficiency can undermine our value—and what AI teaches us about this paradox.

The Automation Paradox: Why Software Engineers Create Their Own Commoditization.

When automation succeeds, software engineering becomes a commodity. Learn why the tools we build to increase efficiency can undermine our value—and what AI teaches us about this paradox.

The Automation Paradox: Why Software Engineers Create Their Own Commoditization.

When automation succeeds, software engineering becomes a commodity. Learn why the tools we build to increase efficiency can undermine our value—and what AI teaches us about this paradox.

The Automation Paradox.

Automation increases value, right up until it doesn't